Advertising and promotion challenge : vaguely right or precisely wrong?

著者

• Lodish, Leonard M.

書誌事項

Advertising and promotion challenge : vaguely right or precisely wrong?

Leonard M. Lodish.

（Wharton executive library）

Oxford University Press, 1986

タイトル別名

The advertising and promotion challenge : vaguely right or precisely wrong?

注記

Includes index

内容説明・目次

内容説明

Vaguely Right or Precisely Wrong? Too many executives have no idea how effective their advertising and promotion efforts really are. This book examines a variety of ways such efforts can be tested.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA00191693
• ISBN:
  • 0195037022
• LCCN: 85018864
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiii, 188 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HF5821
  • DC19 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Sales promotion
• 親書誌ID:
  • BA00191707