Competitive advantage : creating and sustaining superior performance
著者
書誌事項
Competitive advantage : creating and sustaining superior performance
Free Press , Collier Macmillan, c1985
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注記
Bibliography: p. 537-540
Includes index
内容説明・目次
内容説明
"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.
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