Refining concepts and measures of consumer satisfaction and complaining behavior : papers from the Fourth Annual Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Indiana University, Bloomington, Indiana, October 3-5, 1979
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Refining concepts and measures of consumer satisfaction and complaining behavior : papers from the Fourth Annual Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Indiana University, Bloomington, Indiana, October 3-5, 1979
Dept. of Marketing, School of Business, Indiana University, c1980
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Includes bibliographies and indexes