The small business bible : the make-or-break factors for survival and success

著者

• Resnik, Paul

書誌事項

The small business bible : the make-or-break factors for survival and success

Paul Resnik

J. Wiley, c1988

• pbk.

注記

Bibliography: p. 223-225

Includes index

内容説明・目次

内容説明

Authoritatively treating the basics of small business, this book focuses on the essential concerns of the owner-manager. It covers the broader issues of how to keep the business simple and focused, how to assess the relative strengths and weaknesses one brings to the business, how to manage growth and how to develop an appropriate business plan. The book also addresses more specifically how to select a top-notch operations oriented accountant and establish effective internal controls systems, how to manage cash availability/cash flow, how to develop a pricing strategy, and how to manage staff.

目次

• Making and Breaking the Small Business
• No Room for Illusions: Small Business Realities and Self-Deception
• Sutton's Law: Simple is Effective
• Connecting Products and Customers
• Marketing the Products
• Building and Managing the Staff
• Managing the Accounting and Financial Controls
• Appendix I: The CPA Engagement Letter
• Appendix II: A Glossary of Some Key Accounting Terms
• Managing Cash Availability
• The Pitfalls of Expansion: Managing Growth
• Understanding the Business Inside- Out
• Planning for Action and Results
• Epilogue
• Suggestions for Further Reading.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA06657930
• ISBN:
  • 0471629723
  • 0471629855
• LCCN: 88017207
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: viii, 230 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HD62.7
  • DC19 : 658/.022
  • NDC7 : 335.35
• 件名:
  • LCSH : Small business -- Management