Advertising, competition and consumer behaviour : public policy and the market

Author(s)

• Fulop, Christina

Bibliographic Information

Advertising, competition and consumer behaviour : public policy and the market

Christina Fulop

Holt, Rinehart and Winston with the Advertising Association, c1981

Details

• NCID: BA07366208
• ISBN:
  • 0039102955
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: x, 176 p.
• Size: 25 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1
• Subject Headings:
  • PRECIS : Advertising
  • LCSH : Advertising