Industrial buying behavior

Author(s)

• Bonoma, Thomas V.
• Zaltman, Gerald
• Johnston, Wesley J.

Bibliographic Information

Industrial buying behavior

by Thomas V. Bonoma, Gerald Zaltman and Wesley J. Johnston

（Report / Marketing Science Institute, no. 77-117）

Marketing Science Institute, c1977

Note

Bibliography: p. 82-117

"December 1977"

Details

• NCID: BA07499132
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: vi, 119 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951