Focus groups as qualitative research
著者
書誌事項
Focus groups as qualitative research
（Sage university papers series, . Qualitative research methods ; v. 16）
Sage Publications, c1988
- : hbk
- : pbk
大学図書館所蔵 件 / 全30件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Bibliography: p. 81-83
内容説明・目次
内容説明
This volume describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research.
目次
Introduction
Focus Groups as a Qualitative Method
The Uses of Focus Groups
Planning for Focus Groups
Conducting and Analyzing Focus Groups
Additional Possibilities
Conclusions
「Nielsen BookData」 より