Monitoring the competition : find out what's really going on over there!
著者
書誌事項
Monitoring the competition : find out what's really going on over there!
Wiley, c1988
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注記
Includes index
内容説明・目次
内容説明
Guidelines on how to develop and implement a programme for monitoring the activities of business competitors are presented in this book. The author interviewed executives at 100 corporations and found that the most successful monitoring programmes were extremely similar. The guidelines in this book are based on those programmes. Fuld explains how to develop a competitor intelligence programme without a large investment in computers or staff, why the "low-tech" route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources.
目次
- What is a Competitor Monitoring Programme
- Starter Kit: 10 Easy Steps to Track Your Competition
- Using Your Entire Organization to Monitor Your Competition
- Using Existing Resources to Collect Competitor Information
- Effective and Inexpensive Means for Organizing Competitor Intelligence
- Communicating the Intelligence
- Staffing, Training and Cost
- Taking Stock - The Intelligence Audit
- Ethical and Legal Guidelines
- Brainstorming Towards a Solution. Appendix: Checklists for Improving Your Competitor Monitoring.
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