Building a chain of customers : linking business functions to create the world class company

書誌事項

Building a chain of customers : linking business functions to create the world class company

Hutchinson Business Books, 1990

  • pbk

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内容説明

The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a "customer" for the others, and that the links between and within departments form a continuous "chain of customers" extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.

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