Advances in nonprofit marketing : a research annual

著者

• Belk, Russell W.
• Semenik, Richard J.
• Bamossy, Gary J.

書誌事項

Advances in nonprofit marketing : a research annual

editor, Russell W. Belk

JAI Press, c1985

• v. 1
• v. 2
• v. 3
• v. 4

注記

v. 4: editers, Richard J. Semenik and Gary J. Bamossy

内容説明・目次

内容説明

This fourth volume in the series covers such topics as using strategic groups to understand your industry and competition, vertical relationships among health care organizations, and the electronic group discussion - a new tool in higher education marketing.

目次

• Using strategic groups to understand your industry and competition - a study of hospitals, Deepika Nath
• vertical relationships among health care organizations - strategic options, Debra L. Scammon and Dan A. Fuller
• sustaining helping behaviour - a field test of empathetic, labelling and dependency appeals, Chris T. Allen et al
• from community workshop to professional theatre - audience development and the consumption of art, Annamma Joy and Clarence Bayne
• the electronic group discussion - a new tool in higher education marketing, Jeromee D. Williams et al.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA11733732
• ISBN:
  • 0892322543
  • 0892326220
  • 0892328258
  • 1559383631
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Greenwich, London
• ページ数/冊数: v.
• 大きさ: 24 cm