The Politz papers : science and truth in marketing research

著者

• Hardy, Hugh S.
• Deming, W. Edwards (William Edwards)

書誌事項

The Politz papers : science and truth in marketing research

edited by Hugh S. Hardy ; with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming

American Marketing Association, 1990

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA13321055
• ISBN:
  • 0877572100
• LCCN: 90036688
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xvii, 351 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.2
  • DC20 : 658.8/3/0973
• 件名:
  • LCSH : Marketing research -- United States -- History
  • LCSH : Advertising -- Research -- United States -- History
  • LCSH : Politz, Alfred, d. 1982-