Behavioral and management science in marketing

著者

• Davis, Harry L.
• Silk, Alvin J.
• Cook, Victor J.
• Institute of Management Sciences. College on Marketing

書誌事項

Behavioral and management science in marketing

edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.]

Wiley, c1978

注記

"A Ronald Press publication."

Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA13643186
• ISBN:
  • 047107179X
• LCCN: 77018878
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: v, 273 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415
  • DC : 658.8
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Consumers' preferences -- Congresses
  • LCSH : Advertising -- Congresses
  • LCSH : New products -- Congresses