The interplay of influence : news, advertising, politics, and the mass media
著者
書誌事項
The interplay of influence : news, advertising, politics, and the mass media
Wadsworth Pub., c1992
3rd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This text defines mass communication, discusses news, its persuasive qualities and how the news media is influenced. A discussion of media audiences precedes chapters on advertising, how advertising persuades and how advertisers are influenced.
目次
The mass media: an introduction. What is news. News as persuasion. Influencing the news media. Ratings and revenues: the audience in mass media social systems. What is advertising. Persuasion through advertising. Influencing advertisers. How to influence the media. Political versus product campaigns. News and advertising in the political campaign.
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