The interplay of influence : news, advertising, politics, and the mass media

書誌事項

The interplay of influence : news, advertising, politics, and the mass media

Kathleen Hall Jamieson, Karlyn Kohrs Campbell

Wadsworth Pub., c1992

3rd ed

大学図書館所蔵 件 / 10

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Introduces and defines mass communication; then moves to discussing news, its persuasive qualities and how the news media is influenced. A discussion of media audiences precedes chapters on advertising, how advertising persuades and how advertisers are influenced. The final section offers a guide to influencing the media and two chapters on political campaigns and political advertising.

目次

The mass media: an introduction. What is news. News as persuasion. Influencing the news media. Ratings and revenues: the audience in mass media social systems. What is advertising. Persuasion through advertising. Influencing advertisers. How to influence the media. Political versus product campaigns. News and advertising in the political campaign.

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