Consumer marketing strategies

Author(s)

• Harvard Business School Press

Bibliographic Information

Consumer marketing strategies

（Harvard business review paperback books, no. 90087）

Harvard Business School Press, c1991

Description and Table of Contents

Description

This collection of over 20 "Harvard Business Review" articles shows how astute marketers are responding to changing conditions. This edition covers fundamental changes in consumer markets, getting the consumer product right the first time, building brands, and retailing tactics.

by "Nielsen BookData"

Details

• NCID: BA14194000
• ISBN:
  • 0875842836
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: vii, 176 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA1349541X