Communication theories : origins, methods, and uses in the mass media
著者
書誌事項
Communication theories : origins, methods, and uses in the mass media
Longman, c1992
3rd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This volume provides undergraduate students with an introduction to mass communication. "Communication Theories" examines the historical origins of mass communication theory and discusses communication methods and models. This third edition contains recent examples from mass media and communication research. The text has been divided into seven parts, each prefaced by a short overview of the section content. It discusses scientific method and communication models giving students a good background in the basic communication theories and the chapters have been resequenced for easier use by the student. It is aimed at undergraduate students on courses covering communication theory and social sciences such as sociology and psychology. It is also designed to be a supplementary text for media and journalism courses.
目次
- Part 1 The changing media landscape. Part 2 Scientific method and models of mass communication: scientific method
- models of mass communication research. Part 3 Perception and language issues in the mass media: the role of perception in communication
- problems in encoding
- analysis of propaganda - first theories of decoding and effects
- the measurement of readability. Part 4 The social-psychological approach: cognitive consistency and mass communication
- theories of persuasion
- groups and communication
- mass media as interpersonal communication. Part 5 Mass media effects and uses: agenda setting
- the knowledge-gap hypothesis
- effects of mass communication
- uses of the mass media. Part 6 The media as institutions: mass media in modern society
- media chain and conglomerates. Part 7 Bringing it all together: the overall picture.
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