Tourism marketing : service and quality management perspectives
著者
書誌事項
Tourism marketing : service and quality management perspectives
Stanley Thornes, c1991
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注記
Bibliography: p. 255-262
Includes index
内容説明・目次
内容説明
The author of this book aims to draw together a number of perspectives on the people, organizations and places which together make up the tourism industry. His unifying theme is rooted in a belief that the central issue emerging for tourism managers as the 2lst century approaches is a concern with the nature and quality of tourism experiences. Three groups of people have stakes in the creation and enjoyment of tourism services - those who work in the various businesses which depend on or contribute to the industry, those who live in tourism destinations and tourists themselves. The author endeavours to recognize that this industry, like any other human activity, has both beneficial and adverse consequences.
目次
- Part 1 Service management analysis: the analysis of tourism service systems
- the demand for tourism
- the supply and distribution of travel services
- understanding tourists' decisions
- influencing tourists
- decision making
- strategic tourism marketing
- managing tourism services
- the management of tourists' satisfaction
- transport operations
- destination management
- the consequences of tourism
- regulation and competition in tourism. Part 2 Service management case studies: marketing tourism to the state of Hawaii
- planning responses to tourism investment proposals for the Big Island of Hawaii
- marketing tourism to the Big Island
- issues in developing tourism to Tibet
- briefing tourists travelling to remote destinations
- coping with the slack season
- "Capital" - the London Tourist Board training initiative
- the Hilton International acquisition
- promoting England holidays
- public relations in Texas' marketing communications strategy
- the development of a modern management style at British Airways
- researching customer attitudes and experiences at British Airways.
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