Building customer loyalty
著者
書誌事項
Building customer loyalty
Pitman [in association with] Institute of Management, 1993
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注記
Includes index
内容説明・目次
内容説明
This book provides ideas on how to make customers come back again and again. The author gives a practical explanation of why customer loyalty is so important and demonstrates how to build staff commitment to customer care, how to operate a customer loyalty programme and how to train staff with skills to build customer satisfaction. It includes practical case studies from ten business sectors, explains to how to analyze information requirements and how to measure the effectiveness of communications. It is designed for sales, marketing customer service and administration staff who have contact with customers.
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