Tourism marketing and management in the Caribbean

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書誌事項

Tourism marketing and management in the Caribbean

edited by Dennis J. Gayle and Jonathan N. Goodrich

Routledge, 1993

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注記

Includes bibliographical references (p. [246]-256) and indexes

内容説明・目次

内容説明

The Caribbean has long been idealized for its sun-drenched sand and azure seas. Indeed, this area now has the largest regional tourism industry in the world amongst devoloping countries. The marketing and management strategies underpinning this rapidly expanding industry are assuming increasing importance in policy formation as governments are relying more and more on tourism as a gateway to economic growth and expansion. "Tourism Marketing and Management in the Caribbean" offers a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry, and the role of the Caribbean Tourism Organization. It goes on to look at aspects of tourism marketing and management on a region by region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries highlighted. Discussion of the impact of US and EEC policies on Caribbean tourism provides an important international perspective.

目次

1. Caribbean Tourism Marketing, Management & Development Strategies Dennis J. Gayle and Jonathan N. Goodrich 2. The Caribbean Tourism Organization in Historical Perspective Jean S. Holder Part I: Tourism Marketing & Management 3. Tourism in the Bahamas - An Appraisal Ainsley M. O'Reilly 4. The Jamaican Tourist Industry, Domestic Economic Growth and Development Dennis J. Gayle 5. Tourism and Taxes - The Case of Barbados Ransford Palmer 6. Tourism Product Development and Marketing in St. Lucia Agnes Francis 7. Formulating Tourism Development Strategy in Trinidad and Tobago Gwendoline Williams 8. The Sociopolitical Implications of Tourism Development in Guyana Festus Brotherson, Jr. 9. Tourism in Socialist Cuba Maria Dolores Espino Part II: Sectorial Issues 10. Cruise Industry Outlook in the Caribbean Robert Dickinson 11. Health Care Tourism in the Caribbean Jonathan N. Goodrich 12. Innovation and the Future of Caribbean Tourism Auliana Poon 13. Heritage Tourism and the Myth of Caribbean Paradise Rex Nettleford 14. Managing for Excellence in Caribbean Hotels Peter Goffe 15. Integrating Tourism and Agricultural Development Albert J. Gomes 16. The New Tourism in the Caribbean - Reappraising Market Segmentation Dennis Conway Part III: The Impact of US and EEC Policies 17. US Trade Policy and Tourism Development in the Caribbean Melissa D. Coyle 18. The Tourism Sector and Lome IV Gabriel P. Lee Part IV: Caribbean Tourism in the Year 2000 19. The Caribbean Tourism Organization's Role in Caribbean Tourism Development Toward the Year 2000 Jean S. Holder 20. Caribbean Tourism in the Year 2000 John Bell 21. Conclusion Dennis J. Gayle and Jonathan N. Goodrich.

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