Developing a consulting practice
著者
書誌事項
Developing a consulting practice
（Survival skills for scholars, vol. 3）
Sage Publications, c1993
- : pbk
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注記
Bibliography: p. 135-136
内容説明・目次
内容説明
This guide shows academics of all disciplines how to get a consultancy practice off the ground. Topics covered include: matching and promoting the academic's unique skills to the needs of the right clients; successful oral and written presentations; and managing the new business.
目次
You Wanna Do What?
Indirect Marketing Strategies
Direct Marketing Strategies
`Sales' is Not a Four-Letter Word
The Process Perspective
The Operations Perspective
The Strategic Perspective
The Heuristic Perspective
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