Managing service companies : strategies for success

書誌事項

Managing service companies : strategies for success

Ken Irons

(The EIU series)

Addison-Wesley, c1994

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注記

Includes index

"E.I.U. The Economist Intelligence Unit"

内容説明・目次

内容説明

Service companies now account for a very large portion of the world's economic activity, and finding a formula for managing them successfully, for profit, has become an enormous challenge. This book illustrates how a number of international companies have achieved service success. It incudes a survey of 30 companies and shows the relationship of their culture to their success, together with 19 detailed case studies with in-depth insight from international organisations.

目次

  • What is a service?
  • service cultures
  • cultures with a competitive edge
  • the customer as focus
  • service strategy
  • pricing and quality
  • developing leadership
  • making it happen
  • improving service
  • maintaining momentum.

「Nielsen BookData」 より

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詳細情報

  • NII書誌ID(NCID)
    BA21624471
  • ISBN
    • 0201624265
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Wokingham ; Tokyo
  • ページ数/冊数
    xxvi, 268 p.
  • 大きさ
    24 cm
  • 分類
  • 親書誌ID
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