Managing service companies : strategies for success
著者
書誌事項
Managing service companies : strategies for success
（The EIU series）
Addison-Wesley, c1994
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注記
Includes index
"E.I.U. The Economist Intelligence Unit"
内容説明・目次
内容説明
Service companies now account for a very large portion of the world's economic activity, and finding a formula for managing them successfully, for profit, has become an enormous challenge. This book illustrates how a number of international companies have achieved service success. It incudes a survey of 30 companies and shows the relationship of their culture to their success, together with 19 detailed case studies with in-depth insight from international organisations.
目次
- What is a service?
- service cultures
- cultures with a competitive edge
- the customer as focus
- service strategy
- pricing and quality
- developing leadership
- making it happen
- improving service
- maintaining momentum.
「Nielsen BookData」 より