Japanese maverick : success secrets of Canon's "god of sales"
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Japanese maverick : success secrets of Canon's "god of sales"
Wiley, c1994
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注記
Includes index
内容説明・目次
内容説明
This volume reveals how Seiichi Takikawa, the President of Canon's Sales Department, helped to make Canon a successful international corporation. The traditional Japanese business style is based on conformism, whereas Takikawa's approach has been essentially entrepreneurial. The book tells the story of such events as the launch of the AE-1 camera on American network television - sparking another major business triumph. It describes how Takikawa succeeded in selling IBM and Apple computers to the supposedly impenetrable Japanese market. The insightful account reveals the secrets of a man who advocates that "selling is a science".
目次
- A Different Breed of Japanese
- The Making Of A Maverick
- A Preview of Canon's 21st Century
- Make Marketing Fun and Interesting
- My Secrets for Training Salesmen
- Even A Product That Fails Can Plant Seeds For Success
- My 105per cent Solution To Layoffs: Why A Chief Executive Should Review Expense Accounts
- How to Find Managers Who Are Leaders
- How To Wake Up A Sleeping Company
- Why A Company Needs Lively Young People
- The Japanese-Cosmopolitan
- What I Learned Working In The American Market
- My Adventures Selling Apple Computers in Japan
- How To Maintain Sales Power.
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