Marketing management : analysis, planning, implementation, and control

書誌事項

Marketing management : analysis, planning, implementation, and control

Philip Kotler

(The Prentice-Hall series in marketing)

Prentice-Hall International, c1994

8th ed

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注記

"Prentice Hall International editions"--Cover

Previous ed.: 1991

Includes indexes

内容説明・目次

内容説明

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

目次

  • Understanding market management
  • analyzing marketing opportunities
  • researching and selecting target markets
  • developing marketing strategies
  • planning marketing programs
  • organizing, implementing and controlling marketing effort.

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詳細情報

  • NII書誌ID(NCID)
    BA2299351X
  • ISBN
    • 0130980056
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    London
  • ページ数/冊数
    xxix, 801 p.
  • 大きさ
    26 cm
  • 分類
  • 件名
  • 親書誌ID
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