Marketing management : analysis, planning, implementation, and control
著者
書誌事項
Marketing management : analysis, planning, implementation, and control
（The Prentice-Hall series in marketing）
Prentice-Hall International, c1994
8th ed
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注記
"Prentice Hall International editions"--Cover
Previous ed.: 1991
Includes indexes
内容説明・目次
内容説明
This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.
目次
- Understanding market management
- analyzing marketing opportunities
- researching and selecting target markets
- developing marketing strategies
- planning marketing programs
- organizing, implementing and controlling marketing effort.
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