Fail-safe small businesses : how they work, why they succeed
著者
書誌事項
Fail-safe small businesses : how they work, why they succeed
John Wiley, c1994
- : pbk
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注記
Includes index
内容説明・目次
- 巻冊次
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: pbk ISBN 9780471014379
内容説明
Revealing the secrets behind the success of a number of small businesses, this guide explains how any small-business owner can duplicate effective practices. The author offers advice on small-business creation, financing, management, strategies and operating principles.
目次
- Why Businesses Fail
- Characteristics of Failure-Proof'' Businesses
- Failure-Proof'' Business Owners
- Successful Businesses and Their Owners
- Researching and Determining the Market
- Raising Capital, Pricing, and Billing
- How They Marketed and Built Their Businesses
- Appendices
- Index.
- 巻冊次
-
ISBN 9780471014386
内容説明
Examines more than a dozen highly successful small businesses running the gamut from consulting and janitorial services to mobile dog grooming and publishing representatives. Coverage of each business includes description, location, equipment and cost. Features solid-based stratagems on starting a fail-safe enterprise such as reasons for failure and how to avoid them, market research, raising capital and much more.
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