Why firms succeed
著者
書誌事項
Why firms succeed
Oxford University Press, 1995
大学図書館所蔵 件 / 全28件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
An adaption of author's OUP/UK book Foundations of corporate success
Bibliography: p. [283]-299
Includes indexes
内容説明・目次
内容説明
Applies modern economic theories to guide managers in creating successful corporate strategies.
This is a book on corporate strategy that uses of the most modern theories in economics to show managers how to succeed in the markets in which they compete. The author takes the position that firms have unique strengths that they must understand and exploit. These strengths will be in four general areas: 1) Their reputation, 2) how well they create innovative new products or services, 3) what special strategic assets, or market position, they may have, and 4) how they are organized and how
they operate, or what "architecture" they may have. The book has an international focus in that strategies are applied to firms doing business in different countries. The author's UK book,Foundations of Corporate Success was very successful, and this book is derived from it. For the U.S. edition
the author has substituted many American examples, such as Disney, Caterpillar, Walmart, and the Boston Celtics.
「Nielsen BookData」 より