Building strong brands

著者

• Aaker, David A.

書誌事項

Building strong brands

David A. Aaker

Free Press, c1996

注記

Includes bibliographical references (p. 359-366) and index

内容説明・目次

内容説明

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region".

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA26424844
• ISBN:
  • 9780029001516
• LCCN: 95009238
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: ix, 380 p.
• 大きさ: 25 cm
• 分類:
  • NDC9 : 675.3
  • LCC : HD69.B7
  • DC20 : 658.8/27
• 件名:
  • LCSH : Brand name products -- Management
  • LCSH : Brand name products -- Valuation -- Management
  • LCSH : Intangible property -- Valuation -- Management