Retailing
著者
書誌事項
Retailing
Prentice Hall, c1996
6th ed
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注記
Pintel's name appears first on the earlier edition
Includes index
内容説明・目次
内容説明
This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and careers. It addresses the fast-paced, broad-ranged changes that are confronting practitioners and examines the future that they face.
目次
I. INTRODUCTION TO RETAILING. The Nature of Retailing. Careers. Franchising. Consumer Behavior. II. ORGANIZATION, MANAGEMENT, AND OPERATIONAL FUNCTIONS. Store Organization. Human Resources Management. Store Location and Layout. Merchandise Handling. Loss Prevention. III. BUYING AND MERCHANDISING CONCEPTS. The Buying Function. Resident Buying Offices and Other Market Consultants. Merchandise Pricing. IV. BUILDING AND MAINTAINING THE RETAIL CLIENTELE. Advertising and Promotion. Visual Merchandising. Direct Retailing. V. RETAIL INFORMATION SYSTEMS, FUNCTIONS AND CONTROLS. Personal Selling. Accounting Procedures and Operational Controls. Credit and Customer Services. Research.
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