Promotion : advertising, publicity, personal selling, sales promotion

Author(s)

• Stanley, Richard E.

Bibliographic Information

Promotion : advertising, publicity, personal selling, sales promotion

Richard E. Stanley

Prentice-Hall, c1977

Note

Includes bibliographical references and index

遡及データをもとにした流用入力

Details

• NCID: BA28200575
• ISBN:
  • 0137307705
• LCCN: 76006142
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xxii, 394 p.
• Size: 24 cm
• Classification:
  • LCC : HF5438.5
  • DC19 : 658.8/2
• Subject Headings:
  • LCSH : Sales promotion
  • LCSH : Advertising
  • LCSH : Public relations
  • LCSH : Selling