Marketing management strategy : cases and problems

Author(s)

• Shaw, Steven J.
• Willenborg, John F.
• Stanley, Richard E.

Bibliographic Information

Marketing management strategy : cases and problems

Steven J. Shaw, John F. Willenborg and Richard E. Stanley

Appleton-Century-Crofts, [c1971]

Other Title

Marketing management strategy : cases & problems

Details

• NCID: BA28218854
• LCCN: 75163703
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 294 p.
• Size: 24 cm