Birds of prey : the war between Boeing and Airbus

著者

    • Lynn, Matthew

書誌事項

Birds of prey : the war between Boeing and Airbus

Matthew Lynn

(A Mandarin paperback)

Mandarin, 1996

  • : pbk

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注記

Originally published: London: Heinemann, 1995

内容説明・目次

内容説明

Boeing is the biggest exporter in the USA - its one undisputed industrial champion after years in which the world's richest economy has been imperilled by foreign competition. The company took tremendous risks to conquer the American and then the world market, yet it now faces a new threat from Airbus, the European consortium-built aircraft that defied the pessimists to capture a third of the world's market in the 1980s. This book tells the story of the battle between the two giants, and its implications for the balance of global economic power.

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