Strategic management
著者
書誌事項
Strategic management
（McGraw-Hill series in management）
McGraw-Hill, c1996
2nd ed
- acid-free paper
- International ed
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注記
Rev. and updated ed. of: Strategic management / Gregory G. Dess, Alex Miller. 1992
Includes bibliographical references and index
内容説明・目次
内容説明
This text blends state-of-the-art theory with applications, introducing management concepts via current examples from a variety of organizations. This emphasis on actual business practice is supported by features such as "Executive Interviews" and "Strategic Management Applications" boxes.
目次
- Part 1 Strategic analysis: the strategic management imperative
- external assessment
- internal assessment. Part 2 Strategy formulation: business-level strategy
- operations-level strategy
- corporate level strategy
- international level strategy. Part 3 Strategy implementation: challenges of strategic management
- leadership for organizational learning
- contextual levers for change
- systems levers for change
- action levers for change. Part 4 Cases- small business cases: the Brownie factory
- Crowley Inn
- Simons Lumber Company (1990)
- C.F. Martin and Company
- the Morgan Motor Car Company - the last of the great independents. The health care industry: orthopedic services
- health care in the Fox Valley - competition or co-operation. The airlines industry: the US airline industry
- Southwest airlines - expanding beyond the southwest
- Delta Airline inc.
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