Globalisation of telecommunications : BT as a case study
著者
書誌事項
Globalisation of telecommunications : BT as a case study
（Imperial college management reports / series editors David Norburn, Derek Channon, Richard Schoenberg）
Whurr Publishers, 1994
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注記
At head of title: Imperial college of science, technology & medicine (University of London) the management school
内容説明・目次
内容説明
The results of a research project which examined British Telecom's desire to become a global telecommunications company. The volume describes the processes by which BT must form complex strategic alliances with overseas groups in order to achieve its ultimate goal.
目次
- The telecommunications environment
- BT's response to competition in the UK
- the demands and benefits of globalization
- the development of BT's international strategy
- assessment of BT's organizational capability
- global strategic alliances.
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