Broadcast advertising : a comprehensive working textbook

Author(s)

• Zeigler, Sherilyn K.
• Howard, Herbert H.

Bibliographic Information

Broadcast advertising : a comprehensive working textbook

Sherilyn K. Zeigler, Herbert H. Howard

Iowa State University Press, 1991

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BA30326667
• ISBN:
  • 0813800722
• LCCN: 90033584
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ames
• Pages/Volumes: ix, 348 p.
• Size: 29 cm
• Classification:
  • LCC : HF6146.B74
  • DC20 : 659.14/0973
• Subject Headings:
  • LCSH : Broadcast advertising -- United States