Consumer behavior
著者
書誌事項
Consumer behavior
NTC Pub. Group, c1997
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.
目次
Section I: The Consumer in the Marketplace Section II: The Consumer as Decision Maker Section III: Psychological Influences on Consumer Decision Making Section IV: Sociological Influences on Consumer Decision Making Section V: The Consumer in Society
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