Managing innovation : integrating technological, market and organizational change
著者
書誌事項
Managing innovation : integrating technological, market and organizational change
Wiley, c1997
- : pbk
大学図書館所蔵 件 / 全16件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Technologies are increasingly complex and expensive, markets are more competitive, and products and services more difficult to differentiate. In such an environment organizations achieve competitive advantage through innovation. They must approach innovation in its broadest sense, including technological development, marketing strategies and new work practices. The corporate capacity for continuous change must be dramatically increased. This demands an understanding of the management processes that translate new technologies and market opportunities into successful products and services This text seeks to provide a framework which integrates the management of technological, market and organizational innovation. The key integrating themes are the identification and development of core competencies, the constraints imposed by different technologies and markets, and the structures and processes for organizational learning. It draws on the current management research and international best-practice in strategy, marketing, organizational behaviour and technology management to provide managers with the knowledge to understand and the skills to exploit innovation at all levels.
目次
- PART I: MANAGING FOR INNOVATION: Key Issues in Innovation Management
- Innovation as a Management Process. PART II: TAKING A STRATEGIC APPROACH: Developing a Framework for Innovation Strategy
- Positions - The Nation Land Competitive Environment
- Paths - Developing and Exploiting Technological Trajectories
- Processes - Integration for Strategic Planning. PART III: ESTABLISHING EFFECTIVE EXTERNAL LINKS: Learning from Markets
- Learning through Alliances. PART IV: BUILDING EFFECTIVE IMPLEMENTATION MECHANISMS
- Managing the Internal Process
- Learning through New Ventures
- CREATING THE INNOVATIVE ORGANIZATION: Building the Effective Organization
- Building Small Innovative Firms
- EFFECTIVE INNOVATION MANAGEMENT: An Integrative Approach to Innovation Management.
「Nielsen BookData」 より