Marketing straight to the heart

著者

• Feig, Barry

書誌事項

Marketing straight to the heart

Barry Feig

AMACOM, c1997

注記

Includes index

内容説明・目次

内容説明

An intriguing new look at the entire marketing process, in which readers learn how to build "emotion" into every phase of the marketing plan - from product development to positioning to packaging to advertising. What do we mean by "emotion?" A product with emotion says to the customer: "I know who you are. I know what you want." A product with emotion appeals to consumers' self-image, ego, and their desire to feel special.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA32114091
• ISBN:
  • 0814403557
• LCCN: 96052678
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York ; Tokyo
• ページ数/冊数: xi, 210 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.3
  • DC21 : 658.8
• 件名:
  • LCSH : Brand choice
  • LCSH : Motivation research (Marketing)
  • LCSH : Marketing -- Psychological aspects