New products management
著者
書誌事項
New products management
（The Irwin series in marketing）
Irwin, c1997
5th ed.
大学図書館所蔵 件 / 全7件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
この図書・雑誌をさがす
注記
Bibliography: p. 453-455
Includes index
内容説明・目次
内容説明
Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
目次
- Overview and preparation
- the menu
- key concepts that drive the field of product innovation
- the new products process
- strategic planning for new products: the product innovation charter
- concept generation
- concept generation: preparation and alternatives
- concept generation: problem-based ideation
- analytical attribute approaches
- pretechnical evaluation
- the concept evaluation system
- charter and prescreening
- the full screen
- financial analysis
- product protocol
- technical development
- development structure
- development team management
- design and special managerial needs
- product use testing
- commercialization
- the task of strategic launch planning
- strategic action dimensions
- creative implementation of the strategic plan
- market testing: pseudo sale
- market testing continued: controlled sale and full scale
- launch control
- public policy issues.
「Nielsen BookData」 より