Guest-based marketing : how to increase restaurant sales without breaking your budget

書誌事項

Guest-based marketing : how to increase restaurant sales without breaking your budget

Bill Marvin

J. Wiley, c1997

大学図書館所蔵 件 / 1

この図書・雑誌をさがす

注記

Includes bibliographical references (p. 203-204) and index

内容説明・目次

内容説明

This book addresses one of the most-asked-for restaurant management topics-marketing-in practical terms. It shows how to increase restaurant sales, starting with an existing customer base, building customer loyalty and increasing the frequency of their visits.

目次

Partial table of contents: BUILD LOYALTY, NOT THE CHECK AVERAGE. Selling Techniques Can Be Dangerous. Understanding Service. FOCUS ON GUEST DELIGHT. Expectations. Delightful Practices. Special Occasions. Disabled. GIVE GUESTS SOMETHING GOOD TO TALK ABOUT. Understanding Word of Mouth. Basic Principles of WOM. Give Them the Words. PROVIDE INCENTIVES TO RETURN. Incentives Work. Customer Loyalty Programs. BUILD PERSONAL CONNECTION. Presence. Get to Know Your Guests. GET YOUR STAFF INVOLVED. Tips and Tipping. Show Gratitude. Get the Message to Your Staff. About the Author. Index.

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