The handbook of international direct marketing : an essential country-by-counrtry guide and directory

著者

書誌事項

The handbook of international direct marketing : an essential country-by-counrtry guide and directory

edited by Adam Baines and Sheila Lloyd

Kogan Page, 1996

3rd ed.

大学図書館所蔵 件 / 2

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注記

First published in 1992. Second edition published in 1995

Published in association with the European Direct Marketing Association

内容説明・目次

内容説明

An unrivaled source of practical guidance and data on the topic, the Handbook of International Direct Marketing answers all your questions on cross-border direct marketing, its principles and practice.Part One gives practical information and advice on planning and implementing an international direct marketing campaign, whilst Part Two provides a complete, country-by-country breakdown of direct marketing in every major export market from Belgium to Brazil. This section also contains a comprehensive directory of over 850 suppliers worldwide.

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詳細情報

  • NII書誌ID(NCID)
    BA33301436
  • ISBN
    • 0749419792
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    London
  • ページ数/冊数
    xxxi, 599 p.
  • 大きさ
    24 cm.
  • 分類
  • 件名
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