The economics of electronic commerce
著者
書誌事項
The economics of electronic commerce
Macmillan Technical Pub., c1997
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注記
On front cover: "The essential economics of doing business in the electronic marketplace"
Includes bibliographies and index
内容説明・目次
内容説明
For courses in Electronic Commerce. Electronic commerce clearly crowns the list of technology-related media topics, as evidenced by the abundance of technical and legal literature. However, in virtually all of these publications, economics issues have largely been neglected. The Economics of Electronic Commerce applies standard microeconomic analyses to an entirely new industry-laying the foundation for the development of radically new business models. With detailed analysis to those involved in the actual production, marketing, and distribution of digital information products as well as professionals doing business in the electronic marketplace, this valuable reference demonstrates that businesses that achieve early success from applying these theories will enjoy a distinct competitive advantage in this newly defined world of business.
目次
1. Electronic Commerce and the Internet. 2. Characteristics of Digital Products and Processes. 3. Internet Infrastructure and Pricing. 4. Quality Uncertainty and Market Efficiency. 5. Economic Aspects of Copyright Protection. 6. Signaling Quality and Product Information. 7. Consumers' Search for Information. 8. Product Choices and Discriminatory Pricing. 9. Financial Intermediaries and Electronic Commerce. 10. Electronic Payment Systems. 11. Business and Policy Implications of Electronic Commerce. 12. Future Directions for Economic Research.
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