Cases in marketing strategy

Author(s)

• Institute of Marketing
• Wills, Gordon S.C.
• Mesdag, Martin van
• Briggs, J.F.

Bibliographic Information

Cases in marketing strategy

sponsored by Institute of Marketing ; written by Gordon S.C. Wills ... [et al.] ; edited by Martin van Mesdag ; with a foreword by J.F. Briggs

MCB Books, 1977

Details

• NCID: BA3452773X
• ISBN:
  • 0905440404
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bradford, England
• Pages/Volumes: 104 p.
• Size: 30 cm