Bibliographic Information

Japan marketing & advertising yearbook

edited by Publication Department,Dentsu

Dentsu, 1997-2000

  • 1997
  • 1998
  • 1999
  • 2000
  • 2001

Available at  / 22 libraries

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Description and Table of Contents

Volume

2000 ISBN 9784885531354

Description

日本の広告・マーケティング関係の英文年鑑。特集は「広告ビッグバンは何をもたらすのか/リレーションシップマーケティング」。資料として関連団体名簿がある。

Table of Contents

  • ATTITUDES
  • BUSINESS
  • EDUCATION
  • FAMILY
  • FOOD
  • HEALTH
  • HOUSING
  • WOMEN
  • YOUTH MISCELLANEOUS
Volume

2001 ISBN 9784885531422

Table of Contents

  • COMMENCEMENT OF BS DIGITAL BROADCASTING AND A REALISTIC FRAMEWORK
  • OUTLOOK FOR THE SENIOR MARKET—“HYPER SENIORS”WHO LEAD CONSUMPTION IN THE 21ST CENTURY
  • DENTSU ADVERTISING AWARDS 2000
  • TRENDS IN CORPORATE ADVERISING AND MARKETING ACTIVITIES
  • CHANGING LIFE
  • TOPICS
  • ADVETISING EXPENDITURES
  • ADVERTISING VOLUME
  • TRENDS IN THE ADVERTISING INDUSTRY
  • NEWSPAPERS〔ほか〕

by "BOOK database"

Details

  • NCID
    BA35447975
  • ISBN
    • 4885530873
    • 4885530962
    • 4885531306
    • 4885531357
    • 488553142X
  • Country Code
    ja
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Tokyo
  • Pages/Volumes
    v.
  • Size
    27 cm
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