Business to business direct marketing : proven direct response methods to generate more leads and sales

書誌事項

Business to business direct marketing : proven direct response methods to generate more leads and sales

Robert W. Bly

NTC Business Books, c1998

2nd ed

大学図書館所蔵 件 / 4

この図書・雑誌をさがす

注記

Includes index

内容説明・目次

内容説明

Business to Business Direct Marketing is the only book that discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing. Loaded with realworld examples of how the pros consistently increase response and generate more and better leads, Business to Business Direct Marketing gives you the guidance to create and develop narketing communications that win every time. Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of busines-to-direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal. Bly shows you how to: * Cut through the hype and get real benefits from marketing in the newer electronic media, including the World Wide Web. * Increase the pulling power of every print ad. * Get more inquiries and orders from every ad. * Make your direct mail response rates soar. * Boost response from sales brochures. * Maximize orders from business catalogs. * Create hard and soft offers that sell more. * Profit from postcard decks. * Use press releases and feature articles as direct response tools. * Generate leads from speeches and seminars. * Create inquiry fulfillment packages that close more sales. Easy to understand and use, Business to Business Direct Marketing is a gold mine of time-tested ideas and techniques guaranteed to produce more profitable communications with business buyers.

目次

Part I: Fundamentals of Effective Business-to-Business Direct Marketing Strategic Differences Between Business-to-Business and Consumer Marketing Tactical Differences Between Business-to-Business and Consumer Direct Marketing Applying Direct Response Techniques to Business-to-Business Marketing Target Marketing Soft Offers Hard Offers Part II: Business-to-Business Direct Marketing Tasks Print Advertising Direct Mail Postcard Decks Sales Brochures Catalogs Press Releases Feature Articles Newsletters Speeches, Presentations, and Seminars Business-to Business Marketing on the World Wide Web Electronic and Audiovisual Media Telemarketing Trade Shows Inquiry Fulfillment

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詳細情報

  • NII書誌ID(NCID)
    BA35611922
  • ISBN
    • 0844232432
  • LCCN
    97029941
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Lincolnwood, Ill.
  • ページ数/冊数
    xii, 403 p.
  • 大きさ
    24 cm
  • 分類
  • 件名
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