Strategic concepts
著者
書誌事項
Strategic concepts
Macmillan, 1998
- : hbk
- : pbk
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内容説明・目次
- 巻冊次
-
: hbk ISBN 9780333725290
内容説明
In recent years, corporate strategy has seen a plethora of instant solutions, such as downsizing, re-engineering, outsourcing and continuous innovation. This is in contrast to the earlier emphasis upon scope and synergy. This text presents a balance by setting strategic trends in their historical context. Topics are considered as a series of options, rather than as strategic imperatives and corporate decisions explained by general analysis, supported by examples from a number of firms in Europe, America, Japan and South Korea, in both manufacturing and service industries. The text is primarily intended for undergraduate and MBA business programmes.
目次
The Nature of Strategic Thinking - Developments in Strategic Thinking - Size and Rationalisation - Supply Chain Co-ordination - Specialisation and Diversification - Innovation and Imitation - Divestments, Mergers and Strategic Alliances - Summary and Conclusion
- 巻冊次
-
: pbk ISBN 9780333725306
内容説明
In recent years, corporate strategy has seen a plethora of instant solutions, such as downsizing, re-engineering, outsourcing and continuous innovation. This is in contrast to the earlier emphasis upon scope and synergy. This text presents a balance by setting strategic trends in their historical context. Topics are considered as a series of options, rather than as strategic imperatives and corporate decisions explained by general analysis, supported by examples from a number of firms in Europe, America, Japan and South Korea, in both manufacturing and service industries. The text is primarily intended for undergraduate and MBA business programmes.
目次
The Nature of Strategic Thinking Developments in Strategic Thinking Size and Rationalisation Supply Chain Co-ordination Specialisation and Diversification Innovation and Imitation Divestments, Mergers and Strategic Alliances Summary and Conclusion
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