Strategic concepts

書誌事項

Strategic concepts

Clive Sutton

Macmillan, 1998

  • : hbk
  • : pbk

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内容説明・目次

巻冊次

: hbk ISBN 9780333725290

内容説明

In recent years, corporate strategy has seen a plethora of instant solutions, such as downsizing, re-engineering, outsourcing and continuous innovation. This is in contrast to the earlier emphasis upon scope and synergy. This text presents a balance by setting strategic trends in their historical context. Topics are considered as a series of options, rather than as strategic imperatives and corporate decisions explained by general analysis, supported by examples from a number of firms in Europe, America, Japan and South Korea, in both manufacturing and service industries. The text is primarily intended for undergraduate and MBA business programmes.

目次

The Nature of Strategic Thinking - Developments in Strategic Thinking - Size and Rationalisation - Supply Chain Co-ordination - Specialisation and Diversification - Innovation and Imitation - Divestments, Mergers and Strategic Alliances - Summary and Conclusion
巻冊次

: pbk ISBN 9780333725306

内容説明

In recent years, corporate strategy has seen a plethora of instant solutions, such as downsizing, re-engineering, outsourcing and continuous innovation. This is in contrast to the earlier emphasis upon scope and synergy. This text presents a balance by setting strategic trends in their historical context. Topics are considered as a series of options, rather than as strategic imperatives and corporate decisions explained by general analysis, supported by examples from a number of firms in Europe, America, Japan and South Korea, in both manufacturing and service industries. The text is primarily intended for undergraduate and MBA business programmes.

目次

The Nature of Strategic Thinking Developments in Strategic Thinking Size and Rationalisation Supply Chain Co-ordination Specialisation and Diversification Innovation and Imitation Divestments, Mergers and Strategic Alliances Summary and Conclusion

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詳細情報

  • NII書誌ID(NCID)
    BA37952436
  • ISBN
    • 0333725298
    • 0333725301
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Basingstoke
  • ページ数/冊数
    xii, 176 p.
  • 大きさ
    25 cm
  • 分類
  • 件名
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