Corporate creativity : how innovation and improvement actually happen
Author(s)
Bibliographic Information
Corporate creativity : how innovation and improvement actually happen
Berrett-Koehler Publishers, 1998
- : pbk
Available at / 6 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
: pbk658.0-1140081200700134
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Note
Includes bibliographical references (p. 249-258) and index
Description and Table of Contents
Description
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.
by "Nielsen BookData"