Event management in leisure and tourism
著者
書誌事項
Event management in leisure and tourism
Addison Wesley Longman, 1998
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注記
Bibliography: p186-189
Includes index
内容説明・目次
内容説明
Event Management in Leisure and Tourism is the first text available to fully cover the event industry in one volume. It has been written by an experienced practitioner and author, and provides a comprehensive overview of event management and organisation.
Practical real life examples are used throughout to demonstrate theory in practice and case studies of major projects in action are used as examples of good practice. Students are encouraged to test their knowledge and comprehension through end-of-chapter revision questions.
目次
1. Introduction to Events2. Management3. Organisation and Communication4. Funding5. Marketing6. Event Evaluation7. Pratical Event Managment8. Sources of Help, Advice and SupportIndex
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