The Disney way : harnessing the management secrets of Disney in your company

Author(s)

Bibliographic Information

The Disney way : harnessing the management secrets of Disney in your company

Bill Capodagli, Lynn Jackson

McGraw-Hill, c1999

  • : pbk

Available at  / 11 libraries

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Note

Bibliography: p. 209-211

Includes index

Description and Table of Contents

Volume

ISBN 9780070120648

Description

Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse, he also introduced corporate America to some innovative and brilliant new ways of doing business. And as everyone knows, the Disney companies have grown beyond anything even Walt himself could have imagined. Now, this practical, hands-on book takes an in-depth look at Disney's business philosophy and the principles behind it, demonstrating how today's managers can successfully apply them and bring a little Disney magic to their own business-no matter what it is.

Table of Contents

Foreword Preface Acknowledgments 1. Walt's Way Dream 2. Make Everyone's Dreams Come True: Believe 3. You Better Believe It 4. Never A Customer, Always A Guest 5. All For One And One For All 6. Share The Spotlight: Dare 7. Dare To Dare: Do 8. Practice, Practice, Practice 9. Make Your Elephant Fly--Plan 10. Capture The Magic With Storyboards 11. Give Details Top Billing Epilogue. The Magic Continues Notes Bibliography Index
Volume

: pbk ISBN 9780071379694

Description

This is a "Fortune" best business book of the year! It presents the strategies that built Disney - and how they can help your business soar beyond the limits of traditional management. Walt Disney's dreams, beliefs, and daring launched an entertainment and marketing empire, one whose influence is felt around the world and whose success provides a dynamic model of business excellence. "The Disney Way" provides an in-depth examination of the Disney philosophy, and explains how to instill it in any company - to achieve superior teamwork, consistent innovation, and Disney-style success.Praise for "The Disney Way": 'If you've ever wondered exactly how a cartoon rodent spawned a media empire - and whether your company could learn anything from Disney's methods - here's your chance to find out ...' - "Fortune". 'This book is all about the real magic: stimulating and harmonizing the collective energy of your people. What works for the world's most famous mouse can work for you' - Kenneth H. Blanchard, Bestselling coauthor, "Who Ate My Cheese?" and "The One Minute Manager". 'As Bill and Lynn's string of successful clients attests, the principles of good management that form the Disney Way can work their magic on any organization, including yours' - Fred Wiersma, Business strategist, Bestselling coauthor, "The Discipline of Market Leaders".

by "Nielsen BookData"

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