Marketing
著者
書誌事項
Marketing
South-Western College Pub., c1999
6th ed
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注記
Includes bibliographical references (p. 672-683) and indexes
System requirements for accompanying computer disc: RAM 8MB; Processor 486sx, 33mhz; Hard drive 160 MB; QuickTime 2.0 or better (supplied on CD-ROM; CD-ROM drive double speed or better; Sound card 16-bit digital sound; Video display 640x480 pixels, 256 colors
内容説明・目次
内容説明
This work should appeal to instructors who seek a strong strategic focus, integrated coverage of technology, and who want to provide complete instruction in marketing principles while keeping an increasing number of non-traditional students interested. The text provides treatment of emerging markets, new technologies and marketing trends in the late 1990s. All concepts and topics are discussed with the goal of helping students adapt to, and strategically plan for, changes in the marketing environment. This edition retains early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.
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