Advertising and the poor : a comparative study of patterns of response to television and magazine advertising between middle and low-income groups

著者

• Bowen, Lawrence

書誌事項

Advertising and the poor : a comparative study of patterns of response to television and magazine advertising between middle and low-income groups

by Lawrence Bowen

University Microfilms International, 1974

注記

Reprint of the author's thesis (Ph. D.)--University of Wisconsin, 1974

詳細情報

• NII書誌ID(NCID): BA44977073
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: v, 202 leaves
• 大きさ: 22 cm