How you play the game : lessons for life from the billion-dollar business of sports

書誌事項

How you play the game : lessons for life from the billion-dollar business of sports

Jerry Colangelo ; with Len Sherman

Amacom, c1999

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注記

Includes index

内容説明・目次

内容説明

This is a sweeping look at the business of sports through the eyes of Jerry Colangelo, a founder of the Chicago Bulls basketball team and owner of the Phoenix Suns, the Arizona Diamondbacks, and three other professional sports teams.

目次

  • Back to the beginning
  • birth of the Bulls
  • from Chicago to Phoenix
  • synergy and the sports business
  • character and characters
  • thinking baseball
  • protecting your investment
  • the stadium
  • basketball faces new challenges
  • community service.

「Nielsen BookData」 より

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