Why we buy : the science of shopping

著者

    • Underhill, Paco

書誌事項

Why we buy : the science of shopping

Paco Underhill

(A Touchstone book)

Touchstone : Simon & Schuster, 2000

1st Touchstone ed

  • : pbk

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注記

Includes index

内容説明・目次

内容説明

A riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes.

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